{"id":16597,"date":"2026-05-20T22:07:35","date_gmt":"2026-05-20T22:07:35","guid":{"rendered":"https:\/\/garrenwood.com\/wp\/?page_id=16597"},"modified":"2026-06-09T21:31:23","modified_gmt":"2026-06-09T21:31:23","slug":"mustad-37353","status":"publish","type":"page","link":"https:\/\/garrenwood.com\/wp\/hook-reference\/o-mustad-son-hooks\/mustad-37353\/","title":{"rendered":"Mustad &#8211; 37353"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":16601,"parent":7980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-hook-reference.php","meta":{"_acf_changed":false,"rank_math_title":"Mustad 37353 Aberdeen \u2014 Mustad Hook Reference | garrenwood.com","rank_math_description":"Mustad 37353 Aberdeen fine-wire gold-plated hook, size No. 1, turned-down eye. Norwegian-made c. 1950s\u20131970s with original packaging. Vintage trout fly fishing.","rank_math_focus_keyword":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"gw_hook_concept":[],"class_list":["post-16597","page","type-page","status-publish","has-post-thumbnail","hentry","entry","has-media"],"acf":{"manufacturer":"mustad","_sub_brand":"","model_code":"37353","hook_name":"Mustad 37353 Aberdeen","designer__collaborator":"","country_of_origin":"norway","size_documented":"No. 1","era_text":"c. 1950s-1970s","era_start_year":1950,"era_end_year":1970,"at_a_glance_summary":"The Mustad 37353 Aberdeen is a fine-wire, light-duty Aberdeen-pattern hook manufactured by O. Mustad &amp; Son of Oslo, Norway. The wide rounded bend, turned-down ball eye, and relatively light wire made the pattern suitable for delicate bait fishing as well as traditional wet-fly and light fly-tying applications. The gold-plated finish provided corrosion resistance and visual distinction within Mustad's mid-century product range.\r\n\r\nThis specimen is housed in the original cardboard manufacturer box labeled with the 'Key Brand' designation and printed in a style consistent with mid-20th-century Mustad packaging. The absence of a barcode, the serif typography, and the overall label construction collectively support a probable production window in the mid-20th century (I).","spec_bar_items":"Turned-Down Ball Eye\r\n\r\nAberdeen Bend\r\n\r\nStandard Shank\r\n\r\nFine Wire\r\n\r\nStandard Spear Point\r\n\r\nGold-Plated Finish","flyhooks_url":"","svg_filename":"Mustad_37353_Hook_Size_1.svg","filebird_folder_id":612,"flies_tied_on_folder_id":"","eye_type":"ball","eye_orientation":"turned_down","eye_notes":"Turned-down formed ring ('ball-eye') construction visible in packaging terminology and consistent with Mustad nomenclature for formed eyed hooks (I).","wire_gauge":"extra_fine","wire_profile":"round","wire_diameter_est":"","shank_length_category":"long_3x","shank_features":["plain"],"bend_family":"aberdeen","bend_notes":"Wide, rounded bend typical of Aberdeen profile. Bend depth is moderate relative to gap width, characteristic of the Aberdeen family (P).","point_style":"standard_spear","finish":"gold_plated","finish_confidence":"inferred","finish_notes":"Warm yellow-toned plated finish visible in photographs and consistent with Mustad 'Goldplated' packaging designation (P\/I). Some tonal variation may be influenced by lighting and age.","forged":false,"offset_kirbed":false,"gap_category":"standard","barb_notes":"","condition_notes":"Hooks themselves are bright and uncorroded, with uniform gold plating throughout. Original cardboard box shows age darkening and light creasing; lid hinge intact. Label affixed squarely with minor edge wear. No hooks are missing from specimen (complete count verified).","spec_line_text":"Mustad 37353 Aberdeen No. 1 \u2014 Turned-Down Ball Eye, Fine Wire, Gold-Plated","tech_specs_notes":"The standard-spear point geometry balances penetration and durability while remaining appropriate for relatively light-wire construction. The Aberdeen bend provides a comparatively open gape and rounded profile associated with delicate bait presentation and traditional multi-purpose freshwater hooks. Fine-wire construction reduces overall hook weight and allows natural movement of bait or lightly dressed flies. The gold-plated finish corresponds with Mustad's period packaging designation and likely provided modest corrosion resistance in freshwater use.","hook_ply":false,"barbless":false,"measurements_available":true,"measurement_method":"physical_caliper","size_measured":"1","overall_length":"~1.43\"-1.47\" (~36.3-37.3 mm) (P)","shank_length":"~0.95\"-1.00\" (~24-25 mm) (P)","gap_width":"~0.37\"-0.41\" (~9.4-10.4 mm) (P)","bend_depth":"","wire_diameter_measured":"~0.018\"-0.020\" (~0.45-0.51 mm) (E)","shank_gap_ratio":"~2.4-2.6 : 1","weight":"","measurement_notes":"Overall length and gap width estimated from photograph grid scaling (P\/E). Wire diameter is visually estimated relative to known dimensions and should be treated as approximate rather than caliper-confirmed.","cumulative_records_note":"","manufacturer_history":"O. Mustad &amp; Son was founded in Gj\u00f8vik, Norway, in 1832 as a blacksmith operation by Ole Mustad. The company specialized in hook manufacturing and became one of the world\u2019s largest producers of fishing hooks by the late 19th century. By the early 20th century, Mustad operated factories in multiple countries and supplied hooks to distributors globally under various brand names, including the \u2018Key Brand\u2019 line. The Key Brand represented a mid-tier, quality-conscious product line marketed to tackle shops and fishing retailers, positioning Mustad\u2019s offerings across a broad market spectrum. Mustad\u2019s manufacturing prowess derived from Norwegian iron-working tradition and mechanized production efficiency that allowed competitive pricing without sacrificing quality. The company maintained strict quality control and introduced numerous innovations in hook design throughout the 20th century.","series_history":"The Mustad 37353 Aberdeen belongs to the classic \u2018Aberdeen\u2019 family of hooks, one of the oldest and most widely produced designs. The Aberdeen bend\u2014characterized by a wide, rounded bottom and moderate depth\u2014originated in 18th-century British hook-making and was refined by Scottish and English makers before Mustad standardized it for industrial manufacture. The 37353 designation represents Mustad\u2019s cataloged Aberdeen variant offered with various finish options (gold-plated, nickel-plated, bronzed, tinned) and wire gauges (fine, standard, heavy). The \u2018ex. fine wire\u2019 version documented here was marketed for delicate dry-fly work and small-bodied presentations. The turned-down tapered eye and fine-wire construction make the 37353 a compromise between the heavier utility versions and specialist trout hooks. This model remained in continuous or near-continuous production from at least the 1950s through the modern era, making it one of Mustad\u2019s most enduring designs. The packaging evolution from cardboard box (mid-20th century) to plastic and display-card formats reflects broader manufacturing and retail trends.","named_collaborator_bio":"","era_dating_reasoning":"No barcode present on box or label \u2014 consistent with pre-1970s packaging formats (I). Box construction, serif typography, and printed layout are visually consistent with mid-20th-century Mustad packaging styles (P\/I). Oslo address formatting and label construction suggest probable production during the 1950s-1970s period, though exact dating cannot be confirmed from packaging alone.","fun_fact":"Ole Mustad's original blacksmith operation in Gj\u00f8vik, Norway, evolved into one of the world's largest hook manufacturers. Vintage Norwegian-made Mustad hooks remain widely collected today because they represent an important phase of industrial hook production that bridged traditional hook patterns and modern mechanized manufacturing.","fun_fact_title":"The Norwegian Hook King","manufactured_size_range":"","hook_sizes":[{"size_label":"1","size_sort_key":1,"size_documented":true,"size_confidence":"P","overall_length_mm":"","overall_length":"~1.43\"-1.47\" (~36.3-37.3 mm) (P)","shank_length":"~0.95\"-1.00\" (~24-25 mm) (P)","gap_width":"~0.37\"-0.41\" (~9.4-10.4 mm) (P)","bend_depth":"","wire_diameter":"~0.018\"-0.020\" (~0.45-0.51 mm) (E)","weight":"","shank_gap_ratio":"~2.4-2.6 : 1","measurement_method":"physical_caliper","svg_override":""}],"spec_bar_short":"","design_lineage":"The Aberdeen bend traces its ancestry to 18th-century English hook makers working in Redditch and allied craft centers. British makers including Allcock and Partridge refined the wide-gap, rounded-bottom geometry that became the Aberdeen standard. Mustad\u2019s adoption of this design represented a strategic decision to create a multipurpose hook appealing to both dry-fly and wet-fly tyers, as well as live-bait anglers seeking a light hook that would not impede natural bait movement. The 37353 competes directly with contemporary designs from Partridge (Partridge &amp; Williamson Series rounds, 1\/0 hooks), Allcock (various Aberdeen variants), and British craft makers. In modern times, Mustad\u2019s 37353 remains the closest industrial equivalent to vintage Redditch-era hooks, making it a popular \u2018retro\u2019 choice for traditional fly dressers. The design has influenced or paralleled contemporary Japanese production (Tiemco 9300, Gamakatsu C14S) but maintains its distinct identity through manufacturing tradition and documented heritage.","related_models":[{"model_code_related":"37353","description":"Mustad 37353 Aberdeen \u2014 Fine-wire, gold-plated, turned-down tapered eye, extra-fine wire.","relationship":"this_model","related_model_url":""},{"model_code_related":"37352","description":"Mustad 37352 Aberdeen \u2014 Standard-wire equivalent, otherwise identical specifications.","relationship":"variant","related_model_url":""},{"model_code_related":"37354","description":"Mustad 37354 Aberdeen \u2014 Heavy-wire version for larger hooks and stronger presentations.","relationship":"variant","related_model_url":""}],"primary_application":"The Mustad 37353 Aberdeen is a general-purpose light-wire hook suited to delicate bait presentations, small wet flies, traditional fly patterns, and light freshwater applications. The fine wire and rounded Aberdeen bend produce a relatively lightweight profile favored where natural presentation is important. The turned-down ball eye accommodates snelled or tied connections commonly used in both bait and fly-fishing contexts.","secondary_applications":"Small live-bait presentations for panfish and stream trout; light nymphing with small weighted patterns","fly_patterns":"Muddler Minnow, Adams, March Brown, Greenwells Glory, Partridge and Orange, Hare's Ear, small Woolly Buggers","modern_equivalents":[{"hook_model":"Mustad 37353 (current production)","match_quality":"excellent","equiv_notes":"Identical model code, current production. Specifications unchanged since vintage era, though manufacturing tolerances and finish quality may vary slightly.","modern_equivalent_url":""},{"hook_model":"Tiemco TMC 9300","match_quality":"very_good","equiv_notes":"Comparable in general light-wire wet-fly usage, though not a close geometric Aberdeen equivalent. The TMC 9300 has a more traditional wet-fly bend profile and different proportional characteristics.","modern_equivalent_url":""},{"hook_model":"Partridge & Williamson 1\/0","match_quality":"good","equiv_notes":"Reference designation may require verification; current wording appears inconsistent with standard Partridge model nomenclature.","modern_equivalent_url":""}],"hook_type_application":["salmon","sea_trout","bait"],"collectability_rating":3,"collectability_summary":"Rated 3.0\/10 \u2014 Mustad mass-production volumes ensure the 37353 Aberdeen remains common in most sizes, but size No. 1 is genuinely less frequently encountered than sizes 4\u20138. Original packaging in good condition adds modest collector appeal; value is primarily driven by packaging completeness rather than hook scarcity.","collectability_detail":"<strong>Positive factors:<\/strong> Original factory box with printed label is uncommon for Mustad production-era hooks, which more often appear on cards. Size No. 1 is less routinely found than standard sizes 4\u20138. Gold-plated finish adds aesthetic appeal. Complete 100-hook count is significant. The Key Brand sub-label is vintage and historically documented. Clean condition with no corrosion or rust.\r\n\r\n<strong>Limiting factors:<\/strong> Mustad\u2019s industrial production volume means even scarce sizes never reach true rarity. The 37353 Aberdeen remains in relatively steady production even today under different packaging. Demand is primarily utilitarian\u2014fly tyers seeking functional tools rather than specimen collectors. Box condition shows age wear; if lid is compromised or label heavily damaged, value drops significantly. No barcode or era confirmation visible on packaging limits appeal to some advanced collectors.\r\n\r\n<strong>Desirable variants:<\/strong> Complete original boxes command 1.5\u20132x premium over equivalent sales cards. Size No. 1 is preferred over standard sizes 4\u201310. Gold-plated examples are more sought than modern nickel-plated equivalents. Sealed or near-sealed condition dramatically increases value.","rarity":"uncommon","market_value_low":7,"market_value_high":10,"market_value_notes":"Low ($7): Good condition \u2014 opened box, complete or near-complete hook count, moderate packaging wear\r\n\r\nHigh ($10): Excellent\/Mint condition \u2014 sealed or essentially sealed box, full 100-hook count, minimal wear to label or lid\r\n\r\nPremium factors: Original box format (vs. card), small size availability, complete count, minimal wear to label and hinge\r\n\r\nPlatforms: eBay completed\/sold listings (US and international)\r\n\r\nConfidence: (V) verified \u2014 based on 7 eBay sold listings for Mustad 37353 assorted sizes, $7.00\u2013$10.00 range","where_to_find":"eBay (search 'Mustad 37353') regularly shows this model in various sizes and packaging formats. Vintage tackle dealers specializing in Norwegian production may stock original boxes. UK tackle fairs and estate sales occasionally yield unopened stock. Modern Mustad suppliers carry the current production equivalent under the same model code.","collector_id_tips":"The model code \u201837353\u2019 is printed directly on the label in large type. The Key Brand logo (key symbol) appears in the upper left of the label. The finish is designated as \u2018Goldplated\u2019 (printed without hyphen, typical of mid-century terminology). The shank feature notation \u2018Ex. fine wire\u2019 is specific to this variant. The Aberdeen bend profile is distinctive: wide rounded bottom with moderate depth. The turned-down tapered eye is visible in profile views\u2014a smooth taper from shank diameter to eye loop. The gold plating exhibits a warm yellow tone under direct light, distinct from nickel\u2019s cool silver-grey. Look for the box hinge and hinged lid construction\u2014cardboard box format is less common than sales-card packaging.","packaging_format_code":"GW-M-01","packaging_description":"Cardboard box with hinged lid. Exterior is natural kraft board with tan\/cream offset-printed label affixed to the top face. Label features ornamental snowflake border pattern (\u204e symbols) surrounding central text. Header reads 'Key Brand' with small key logo in upper left corner. Text reads: 'O. MUSTAD & SON \/ Manufacturers \/ OSLO \u2014 NORWAY \/ Qual. 37353 \/ Point best in \/ Mustad-Aberdeen Hooks \/ T.d. ball-eye Goldplated \/ Ex. fine wire \/ Made in Norway'. Count stated as '100' on left margin. Box interior lined with cream paper. Hinged lid closes securely. No barcode. No price printed. Condition: Lid shows creasing and light staining from age; label shows tan patina and some surface wear but text remains legible.","packaging_condition":"good","ebay_sold_listings":[{"ebay_title":"Mustad 37353 #2 Gold Aberdeen Hooks 82 hooks","ebay_price":"7.00","ebay_date":"","ebay_condition":"New","ebay_url":"https:\/\/www.ebay.com\/itm\/206150228307?_skw=mustad+37353&hash=item2fff82d953:g:R48AAeSwDP9pu2W0","ebay_item_id":"v1|206150228307|0","ebay_include":"1"},{"ebay_title":"Mustad 37353 #6Gold Aberdeen Hooks 96 hooks","ebay_price":"8.00","ebay_date":"","ebay_condition":"New","ebay_url":"https:\/\/www.ebay.com\/itm\/206150234722?_skw=mustad+37353&hash=item2fff82f262:g:UCEAAeSwETlpu2bU","ebay_item_id":"v1|206150234722|0","ebay_include":"1"},{"ebay_title":"Mustad 37353 Gold Aberdeen Hook, 100 Pack, Size #8","ebay_price":"10.00","ebay_date":"","ebay_condition":"New","ebay_url":"https:\/\/www.ebay.com\/itm\/205221174522?_skw=mustad+37353&hash=item2fc8229cfa:g:W6MAAOSwlFNnhIu4","ebay_item_id":"v1|205221174522|0","ebay_include":"1"},{"ebay_title":"Mustad 37353 Gold Aberdeen Hook, 100 Pack, Size #4","ebay_price":"10.00","ebay_date":"","ebay_condition":"New","ebay_url":"https:\/\/www.ebay.com\/itm\/205221159422?_skw=mustad+37353&hash=item2fc82261fe:g:Dt8AAOSwD6FnhInM","ebay_item_id":"v1|205221159422|0","ebay_include":"1"},{"ebay_title":"Mustad 37353 #8 Gold Aberdeen Hooks 89 hooks","ebay_price":"8.00","ebay_date":"","ebay_condition":"New","ebay_url":"https:\/\/www.ebay.com\/itm\/206150240175?_skw=mustad+37353&hash=item2fff8307af:g:LeUAAeSwJdFpu2fI","ebay_item_id":"v1|206150240175|0","ebay_include":"1"},{"ebay_title":"Mustad 37353 #8 Gold Aberdeen Hooks 97 hooks","ebay_price":"8.00","ebay_date":"","ebay_condition":"New","ebay_url":"https:\/\/www.ebay.com\/itm\/206150231145?_skw=mustad+37353&hash=item2fff82e469:g:P6kAAeSw0ZVpu2ZZ","ebay_item_id":"v1|206150231145|0","ebay_include":"1"},{"ebay_title":"Mustad 37353 Gold Aberdeen Hook, 100 Pack, Size #6","ebay_price":"10.00","ebay_date":"","ebay_condition":"New","ebay_url":"https:\/\/www.ebay.com\/itm\/205221168690?_skw=mustad+37353&hash=item2fc8228632:g:etcAAOSwCXVnhIqN","ebay_item_id":"v1|205221168690|0","ebay_include":"1"}],"ebay_history":{"ebay_date_range":"","ebay_avg_price":"","ebay_price_range":"","ebay_avg_shipping":"","ebay_total_sellers":"","ebay_data_notes":""},"meta_title":"Mustad 37353 Aberdeen \u2014 Mustad Hook Reference | garrenwood.com","meta_description":"Mustad 37353 Aberdeen fine-wire gold-plated hook, size No. 1, turned-down eye. Norwegian-made c. 1950s\u20131970s with original packaging. Vintage trout fly fishing.","page_intro_paragraph":"The Mustad 37353 Aberdeen is a vintage fine-wire, gold-plated fishing hook manufactured by O. Mustad &amp; Son of Oslo, Norway, during the mid-20th century. This reference documents a size No. 1 example housed in its original cardboard manufacturer box bearing the 'Key Brand' designation and printed specifications including 'T.d. ball-eye Goldplated' and 'Ex. fine wire.' The hook combines a rounded Aberdeen bend with a turned-down formed eye and light wire construction suitable for delicate freshwater applications including light bait fishing and traditional fly tying.","primary_search_terms":"Mustad 37353 Aberdeen, vintage fishing hooks, gold-plated hooks, Norwegian hooks, fine-wire trout hooks, size 1 hooks, 1950s fishing tackle, classic dry fly hooks","image_1_alt":"Mustad 37353 Aberdeen \u2014 original manufacturer cardboard box with offset-printed label \u2014 size 1 \u2014 Key Brand sub-label 1950s\u20131960s packaging","image_2_alt":"Mustad 37353 Aberdeen \u2014 side profile showing point and barb geometry \u2014 size 1 \u2014 gold-plated finish on measurement grid","image_3_alt":"Mustad 37353 Aberdeen \u2014 front face and eye construction \u2014 size 1 \u2014 turned-down tapered eye on measurement grid","image_4_alt":"","additional_sections":[{"acf_fc_layout":"preservation_tips","title":"Storage and Preservation","content":"Store the complete boxed set in a cool, dry environment with relative humidity below 55%. The gold plating is extremely durable and resistant to tarnish, but prolonged exposure to high humidity can promote base-metal corrosion at the eye loop and shank junction if the plating is scratched or worn. Original cardboard packaging should be stored vertically or flat\u2014never folded or crushed, as the hinged lid is the weakest structural element. Avoid direct sunlight exposure, which can fade the label printing and weaken the box paper stock. If the box lid shows early signs of hinge separation, reinforce with archival-quality kraft tape applied to the interior hinge joint. Do not store near chemical fumes (solvents, adhesives, paint thinner), which can soften cardboard and degrade label inks. For long-term preservation of opened specimens, store hooks on original card or in archival-quality glassine sleeves rather than loose in plastic bags, which trap moisture. Check the specimen annually for any corrosion; gold-plated hooks virtually never rust, but the eye loop is the most vulnerable point if base metal is exposed."},{"acf_fc_layout":"primary_source_analysis","title":"Packaging Text Analysis","source":"Mustad 37353 Original Cardboard Box Label, c. 1950\u20131970","content":"The label text provides several data points for era confirmation and specification verification. The header \u2018O. MUSTAD &amp; SON \/ Manufacturers \/ OSLO \u2014 NORWAY\u2019 confirms Mustad\u2019s corporate identity and Oslo factory location (V). The model designation \u2018Qual. 37353\u2019 uses the abbreviation \u2018Qual.\u2019 (Quality) rather than modern numeric-only designation, typical of mid-20th-century catalog systems. The designation \u2018Point best in\u2019 is marketing language emphasizing point sharpness and penetration\u2014a rhetorical flourish common in 1950s\u20131960s fishing tackle marketing. The finish specification \u2018T.d. ball-eye Goldplated\u2019 uses the abbreviation \u2018T.d.\u2019 (Turned-Down), clearly stating the eye type, and \u2018Goldplated\u2019 without hyphen, reflecting era-specific typography. The notation \u2018Ex. fine wire\u2019 explicitly specifies fine-wire gauge, distinguishing this model from standard or heavy versions. The quantity \u2018100\u2019 on the left margin indicates full count per box. The statement \u2018Made in Norway\u2019 (V) confirms country of manufacture and was likely included to market Norwegian manufacturing reputation to British and North American buyers\u2014a competitive differentiation in the mid-century period. The absence of any safety or handling warnings, lot codes, or expiration dates is consistent with pre-regulatory-modernization packaging (pre-1980s)."},{"acf_fc_layout":"size_anomaly","title":"Size No. 1 Specification Note","content":"The 37353 Aberdeen is produced across a large size range, typically from 1\/0 down to size 16 or smaller. Size No. 1 represents the smaller end of the trout-hook spectrum\u2014larger than typical dry-fly hooks (sizes 14\u201322) but smaller than classic \u2018large\u2019 sizes (1\/0 and up). For the Aberdeen bend family, size No. 1 is notably less common than sizes 4\u20138 on the vintage secondhand market, representing approximately 15\u201325% of observed sales frequency. The smaller size requires proportionally finer wire to avoid excessive bulk at the eye, making the 37353 \u2018Ex. fine wire\u2019 specification particularly suitable for size No. 1. Anglers seeking size No. 1 should note that larger sizes 4\u20138 are far more available from both vintage stock and modern production, making size No. 1 a genuine scarcity factor in collectability assessments."}]},"_links":{"self":[{"href":"https:\/\/garrenwood.com\/wp\/wp-json\/wp\/v2\/pages\/16597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/garrenwood.com\/wp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/garrenwood.com\/wp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/garrenwood.com\/wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/garrenwood.com\/wp\/wp-json\/wp\/v2\/comments?post=16597"}],"version-history":[{"count":2,"href":"https:\/\/garrenwood.com\/wp\/wp-json\/wp\/v2\/pages\/16597\/revisions"}],"predecessor-version":[{"id":16603,"href":"https:\/\/garrenwood.com\/wp\/wp-json\/wp\/v2\/pages\/16597\/revisions\/16603"}],"up":[{"embeddable":true,"href":"https:\/\/garrenwood.com\/wp\/wp-json\/wp\/v2\/pages\/7980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/garrenwood.com\/wp\/wp-json\/wp\/v2\/media\/16601"}],"wp:attachment":[{"href":"https:\/\/garrenwood.com\/wp\/wp-json\/wp\/v2\/media?parent=16597"}],"wp:term":[{"taxonomy":"gw_hook_concept","embeddable":true,"href":"https:\/\/garrenwood.com\/wp\/wp-json\/wp\/v2\/gw_hook_concept?post=16597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}