Pflueger 7631-Br – Additional Info

1. Identification

Brand: Pflueger (Enterprise Manufacturing Co.)
Model/Code: 7631-Br
Size: 8
Estimated Era: 1940s–1950s. The typography on the box, specifically the use of “Bronzed Rust Proof” and the green-bordered label style, is characteristic of Pflueger’s mid-century packaging before they transitioned to more modern plastic and simplified graphics.

2. Technical Specifications

Eye: Ringed (Large enough for split rings or direct wire attachment)
Wire: Standard to Heavy (Reinforced for lure use)
Shank/Bend: Straight Shank / Round Bend
Finish: Bronzed (The “Br” in the model number denotes this finish)

3. Historical Context

The 7631 was a workhorse treble for Pflueger. Unlike hooks meant for bait, these were primarily manufactured as replacement hooks for their famous line of lures, such as the Pflueger Pal-O-Mine or the Muskill.

Pflueger was one of the few American companies that successfully competed with European hook makers like Mustad and Allcock by automating their manufacturing process in Akron. While the Pflueger brand name survives today under the Pure Fishing umbrella, they no longer manufacture their own hooks in the United States; production moved overseas decades ago.

Fun Fact: The “Spear Point” mentioned on the box was Pflueger’s proprietary terminology for their hollow-ground point style, designed to provide better penetration than the standard “needle” points of the era.

4. Usage & Equivalents

Best Used For: Retro-fitting vintage wooden lures, hard baits, or for use in classic “stinger” rigs for live bait.
Modern Equivalent: The Mustad 3551-BR or the VMC 9649 in size 8 are the closest structural and finish matches available today.