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Mustad 91753 hook silhouette
Hook Reference › O. Mustad & Son Hooks › Mustad Hooks – 91753

O. Mustad & Son 91753

Mustad 91753Undated; red label printed after 1925, blue label after 1963

Evidence reviewed October 21, 2026. Marks: P photographically · V verified · I inferred · E estimated · S speculative What they mean

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Summary

Mustad Qual. 91753 is a gold-plated hook with a ring eye turned down from the end of the shank P. Two boxes of 100 are recorded, one with a red label and one with a blue label. Neither label gives a date or an intended use.

Photographic record

7 photographs

Mustad 91753 sales card — blue label with Double M logo and Auburn, N.Y. address — size 1/0 — 100-hook package
IMG-1Mustad 91753 Sales Card Size 1/0 Box of 100, size 1/0. Blue label with double-M device, MUSTAD wordmark, Key Brand mark and Auburn, N.Y. address; model number, size and count are stamped.

How to identify it

Look first for the model number: Qual. 91753 is printed on the red label and stamped under QUAL. on the blue label P. The pattern name appears as Mustad·O’Shaughnessy Hooks on the red label and as a stamped line beginning O’SHA and ending GHNESSY on the blue P.

On the hook, the identifying features are the ring eye turned down from the shank, the plain shank and the gold-plated finish P. The technical notes give the details.

The red label pairs a Key Brand key device with O. MUSTAD & SÖN. The blue label pairs a double-M device and the MUSTAD wordmark with a U.S.A. company address in Auburn, N.Y. P.

Technical profile and measurements

Features of the model, as recorded
FeatureRecordedEvidence
EyeCross Eye, Turned Down
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Closed round ring on a short neck that turns down at roughly a right angle from the shank (by eye). The wire joint at the neck is visible P.

OBS-2OBS-9LBL-20OBS-1OBS-8
WireStandard, Round
Shank3X Long — Plain
BendO'Shaughnessy, Standard gap
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Smooth continuous curve from the shank into a short straight run ending at the point; the hook lies flat in side view P.

OBS-3OBS-10
PointSuperior
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Single barb cut from the upper face of the point and angled back toward the bend at a clear acute angle P. Seen on both sizes.

OBS-5OBS-12
FinishGold-Plated — stated on packaging
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Label prints Goldpl.; both sizes show an even yellow-gold finish with matte, brushed-looking point facets and no flaking or bare patches P.

LBL-20OBS-6OBS-13

The red label states the construction: not forged, eyed, gold-plated, with the shank bent down P. It also prints Superior, which names the Superior point, one with a near-straight inner taper.

The point on both photographed sizes is long and tapering, with flat facets and fine diagonal tool marks across the faces P. The shank is plain, with no serrations or kinks, and runs straight to the turn toward the eye P.

A silhouette comparison against the site’s catalog places the wire gauge at standard and the shank length class at 3X long I.

Measurements

Per size, with how each dimension was taken
SizeOverall lengthShank lengthGap widthBend depthWire diameterWeightShank:gap
1/0Specimen S143.2 mm EcaliperMEA-131 mm Egrid photoMEA-3 Check: The evidence record measured 31 mm (MEA-3).10.7 mm EcaliperMEA-2 Check: The evidence record measured 10.7 mm (MEA-2).15 mm Egrid photoMEA-4 Check: The evidence record measured 15.2 mm (MEA-4).1.15 mm PcaliperNot available Pcaliper~2.8 : 1
Calibrated SVG True-scale preview

How hook dimensions are measuredA hook outline with dimension lines for overall length, shank length, gap, bend depth, and wire diameter.Overall lengthShank lengthGapBend depthWire diameter
Overall length
Eye to the farthest point of the bend.
Shank length
Eye to the start of the bend.
Gap
Point to shank, at right angles to the shank.
Bend depth
Shank to the bottom of the bend.
Wire diameter
Across the wire, measured by caliper where possible.
Catalog records. Two boxes are recorded: a blue-label box of size 1/0 and a red-label box with a hand-marked size.

Specimens, packaging, and label

This record documents 2 specimens. Each describes itself only; none stands for every example of the model.

S1 · Blue-label box, size 1/0

Size
1/0 (printed on the label)
Container
Box
Hook condition
Hooks are bright and clean; no corrosion, rust spots or plating loss visible (P).
Packaging condition
Good — moderate wear, legible
Wear
box face, left edge: split box edge with cream flap standing away from the label side LBL-11
Wear
white lower panel, lower and right edges: orange-brown toning or staining along the panel edges LBL-12
Measured
size 1/0
Photographs
IMG-1IMG-2IMG-3IMG-4

Size 1/0 is read from the stamp under NO. Hooks shown for size 1/0 are matched to this box by size. Box: cream cardboard; label corners and print intact; orange-brown toning at the lower and right edges of the white panel; left edge of the box face split and standing away P.

What the label says

LBL-1 printed · blue label, top from IMG-1
MADE IN NORWAY
FRABRIQUE EN NORVEGE
LBL-2 trademark · blue label, centre, device above wordmark from IMG-1
(device only, no lettering)
LBL-3 printed · blue label, centre, below device from IMG-1
MUSTAD
LBL-4 trademark · blue label, right of centre from IMG-1
KEY [key device] BRAND
FISH HOOKS
LBL-5 printed · blue label, bottom band from IMG-1
O. MUSTAD & SON (U.S.A.) INC., AUBURN, N.Y. 13021
LBL-6 printed · white lower panel, column headings with vertical rules from IMG-1
QUAL. | NO. | QTY.
LBL-7 stamp · white lower panel, under QUAL. from IMG-1
91753
LBL-8 stamp · white lower panel, under NO. from IMG-1
1/0
LBL-9 stamp · white lower panel, under QTY. from IMG-1
100
LBL-10 stamp · white lower panel, lower centre from IMG-1
O'SHA[?]GHNESSY
Trademark
White two-pointed diamond device (two kite shapes meeting to form an M) above the large white block-letter wordmark MUSTAD on a blue field. Separate small black outlined skeleton-key device with KEY BRAND and FISH HOOKS lettering at right.
As entered on the specimen record
MADE IN NORWAY
FRABRIQUE EN NORVEGE
[two-diamond device]
MUSTAD
KEY [key device] BRAND
FISH HOOKS
O. MUSTAD & SON (U.S.A.) INC., AUBURN, N.Y. 13021
QUAL. | NO. | QTY.
Layout
Blue upper field: MADE IN NORWAY and the French line at the top, the double-M device and MUSTAD wordmark at the centre, the Key Brand device at the right, and the address across the bottom of the field. White lower panel with QUAL., NO. and QTY. columns. The second top line may read FABRIQUE; the photographed print reads FRABRIQUE.
Printed marks
Stamped in the white lower panel: 91753 under QUAL., 1/0 under NO., 100 under QTY.; a stamped line reading O'SHA[?]GHNESSY near the bottom.

S2 · Red-label box, hand-marked size (recorded as 6/0)

Size
6/0 (from the existing record)
Container
Box
Hook condition
Hook is bright; fine tool marks and light surface scratches on the point faces; no corrosion or plating loss visible (P).
Packaging condition
Good — moderate wear, legible
Wear
box face, just left of the label: wavy ragged vertical paper edge LBL-24
Photographs
IMG-5IMG-6IMG-7

The size is recorded as 6/0; the hand-written mark on the label does not confirm it. Box: buff cardboard; red label intact with rounded corners and a bright red field; wavy ragged paper edge on the box face beside the label; grey-brown toning on the box face P.

What the label says

LBL-13 trademark · red label, upper left, key device from IMG-5
KEY
[key device]
BRAND
LBL-14 printed · red label, top right (final N underlined) from IMG-5
O. MUSTAD & SÖN
LBL-15 printed · red label, right of key, second line from IMG-5
Manufacturers
LBL-16 printed · red label, right of key, third line from IMG-5
Oslo - Norway
LBL-17 printed · red label, right of key, large line from IMG-5
Qual. 91753
LBL-18 printed · red label, below Qual. line from IMG-5
Superior
LBL-19 printed · red label, centre, wide line from IMG-5
Mustad·O'Shaughnessy Hooks
LBL-20 printed · red label, right of centre, below wide line from IMG-5
Not forged Eyed Goldpl.
Shank bent down
LBL-21 printed · red label, lower left from IMG-5
100
No.
LBL-22 printed · red label, lower right from IMG-5
Made in Norway
LBL-23 handwritten · red label, lower left, over and right of the printed 100 (faint red pen or pencil) from IMG-5
[?]/[?]
Trademark
Black outlined skeleton-key device (oval bow with a figure-eight opening, shaft with collar, bit at lower right) with KEY above and BRAND below. A border of repeating eight-petal asterisk motifs runs around the whole red label.
As entered on the specimen record
KEY
[key device]
BRAND
O. MUSTAD & SÖN
Manufacturers
Oslo - Norway
Qual. 91753
Superior
Mustad·O'Shaughnessy Hooks
Not forged Eyed Goldpl.
Shank bent down
100
No.
Made in Norway
Layout
Key device at the upper left; maker lines at the upper right; the pattern-name line across the centre; the construction lines right of centre; 100 and No. at the lower left; Made in Norway at the lower right. The final N of SÖN is underlined.
Later marks
A faint red pen or pencil mark over and right of the printed 100 reads [?]/[?]; it is not legible and could be 6/0 or 5/0.

Condition

Hook and box condition are recorded for each specimen.

Pattern history and manufacturer context

Series

Qual. 91753 is the model number on both recorded boxes. The red label gives the hook as not forged, eyed and gold-plated, with the shank bent down P.

Mustad’s current US web catalog lists a 91753 as an O’Shaughnessy 90-degree jig hook. The page describes it as forged, with a 1X long shank, a ringed inline eye and a Duratin finish, and marks it unavailable V.

The current hook therefore differs in construction and finish from the not-forged, gold-plated hook on the red label.

Design lineage

Both boxes name the pattern O’Shaughnessy P. A silhouette comparison against the site’s catalog places the bend position nearest the Carlisle group I; the pattern name is kept here as Mustad printed it.

Dating

Red label: it prints Oslo - Norway, and Oslo has been the capital's name since 1 January 1925 V, so the label was printed after that date I. Blue label: it prints a five-digit ZIP Code, N.Y. 13021, and ZIP Codes were introduced on 1 July 1963 V, so the label was printed after that date I. Neither photographed label carries a date.

Use

  • Bait fishing
  • Saltwater

Primary application

The labels state no application. The ring eye turned down from the shank resembles the eye form on Mustad’s current 91753 jig hook, which the catalog markets for molding jig heads V. Use of the gold-plated, not-forged hook in cast jig heads is probable I.

Collecting and buying

4 / 10CollectabilityRarity: Uncommon

Rated 4.0 (uncommon). A turned-down ring eye on a gold-plated hook and two recorded label designs support interest; no source documents production totals, surviving boxes or sold prices, so the rating stays below 5.5.

Two label designs are recorded for the model, a red Key Brand label and a blue double-M label P. The model is rated on how it is usually found, so the condition of the photographed boxes and hooks is described under each specimen and does not move the rating.

No source gives production totals, a count of surviving boxes or dated sold results for Qual. 91753.

Market value

Insufficient recorded sales data to estimate a reliable value.

0 sold observations recorded; 2 are needed, with the basis and date of the range, before a value is shown. Asking prices are shown as asking prices only.

Dated sold results for this model are not recorded, so no basis is stated for the range shown.

Recorded sales and listings
ListingPriceDateCondition
Gold 3/0 Jig Hooks 91753 MustadFrom $10.95 askinglive listingNew
100 Ct Mustad 91753 Gold O’shaughnessy Hooks Bent Down Shank 1/0 Size NOSFrom $9.74 askinglive listingNew other (see details)

Where to find

Vintage boxes of this model are not documented in dealer or auction sources. A current Mustad listing under 91753 is a different, forged hook V.

Modern equivalents and related hooks

Modern equivalents
HookMatchNotes
Owner 5318Very goodPremium Japanese alternative; 90-degree jig eye, gold finish, suitable for walleye and pike jigging.
Gamakatsu 604GoodJapanese jig hook with offset eye and heavy wire; slight bend profile variations but similar functional characteristics.

Sources, open questions, and record notes

Sources & Documentation

This specimen and its packaging — photographed, 7 images
Supports: sub brandquantity per packageconstructionis snelledeyebendfinishbarbcondition notesmeasurement notescumulative records noteoverall lengthgap widthdating rangepackagingsecondary applicationsfly patternscollectability summaryfun fact titlefun factmeta titlemeta descriptionprimary search termssummaryidentificationtechnical notesseries historydesign lineageprimary applicationcollectability detail

Entry last updated June 10, 2026. Entries are updated as new specimens, measurements, or documents come to light.