5Pattern history and manufacturer context
Series
The label gives the pattern as 39960 ST, with the name Tuna Circle P. Mustad’s current reference for the pattern is 39960ST-DT, where DT marks the Duratin finish V. A dealer gives 39960D as an older code V.
ST therefore appears to be part of the pattern code rather than a finish mark I. Mustad lists the 39960ST today in sizes 8/0 to 20/0 V. No period catalog has been found showing which sizes were offered when this label was printed.
Design lineage
Mustad classes the 39960 as a circle hook V. In a circle hook the point turns back toward the shank instead of running parallel to it. No period source has been found recording when the pattern was introduced or what preceded it.
Dating
The label imprint reads O. MUSTAD & SON (U.S.A.) INC., AUBURN, N.Y. 13021 P.
A New York State Tax Commission decision records that this company began business in Auburn on 1 July 1969 V. The label therefore cannot predate mid-1969.
The same decision places the start of consumer packaging at Auburn in the late 1970s V. Whether this label belongs to that period is not established.
No later limit is documented.
O. Mustad & Son — O. Mustad & Son (U.S.A.), Inc. was a wholly owned subsidiary of O. Mustad & Son A/S of Oslo
V. At Auburn, New York, it first warehoused hooks shipped in bulk from Norway. It later turned to consumer marketing and did its own sorting and packaging
V.
Read the maker’s history → 7Collecting and buying
3 / 10CollectabilityRarity: Common
Rated 3/10 — common, with interest. Mustad still lists the 39960 in its current range, so the model is easy to find V. Boxes with the Auburn, N.Y. imprint add period interest, but no sales or survival counts are recorded for them.
Basis: The model is in current Mustad production (SRC-1).
The Auburn company packaged hooks for sale in boxes of 100 and other quantities (SRC-3).
No sales records, survival counts or period catalog listings are recorded for Auburn-labeled boxes.
Availability: The pattern remains in Mustad’s current catalog V. The Auburn company that issued this label packaged hooks for sale in several quantities, including boxes of 100 V.
Period interest: Auburn-labeled boxes are the vintage form of the model. No sales, survival counts or catalog listings are recorded for them, so their scarcity is not established.
Market value
Insufficient recorded sales data to estimate a reliable value.
0 sold observations recorded; 2 are needed, with the basis and date of the range, before a value is shown. Asking prices are shown as asking prices only.
No sold results are recorded for this model in period packaging. The value range shown is not supported by recorded sales.
Where to find
Current 39960ST-DT hooks are sold through tackle dealers V. No source records where Auburn-labeled boxes are offered.